Brand Kit

The logo’s width should stay proportional to its layout. As a rule of thumb, keep it to about a quarter of the container width, this leaves enough breathing room for other elements and keeps the wordmark from overpowering the page. Scaling it up to half the container can work for hero moments where the logo is the sole focus, but sizing it any larger, or letting it crowd the surrounding grid and margins, is never acceptable.

The wordmark can be paired with our tagline, “Trade what’s next.”, in a horizontal or stacked lockup as shown below. Always maintain the minimum clear space — equal to the width of the K — around the full lockup, and never change the relative size or spacing between the two elements.

Sub-brand names follow the same lockup principles as the tagline. Pair the bold Kalshi wordmark with the vertical name in the regular weight, either horizontally or stacked, maintaining the same minimum clear space — equal to the width of the K — around the full lockup. Never change the relative size, weight, or spacing between the wordmark and the sub-brand name.

When co-branding with a partner, pair the Kalshi wordmark and the partner's logo at equal visual weight, separated by a single vertical divider. Keep the same clear space and proportions shown below — the Kalshi mark should never be resized or emphasized relative to the partner's.

The Kalshi wordmark must always maintain sufficient contrast against its background. Use the black wordmark on white backgrounds and the white wordmark on black backgrounds. The Lightmode Green wordmark is designed exclusively for white backgrounds, while the Darkmode Green wordmark is designed exclusively for black backgrounds. Using either green wordmark on the opposite background does not meet Kalshi's contrast standards.